Preference measurement with conjoint analysis : overview of state-of-the-art approaches and recent developments
Year of publication: |
2011
|
---|---|
Authors: | Eggers, Felix ; Sattler, Henrik |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 3.2011, 1, p. 36-47
|
Subject: | Marktforschung | Market research | Conjoint-Analyse | Conjoint analysis |
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