Preferences for service bundles in the energy sector : a survey of German private households
Year of publication: |
2022
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Authors: | Hackbarth, André ; Tremml, Timo ; Löbbe, Sabine |
Published in: |
International journal of energy sector management. - Bradford : Emerald, ISSN 1750-6239, ZDB-ID 2280261-7. - Vol. 16.2022, 6, p. 1214-1239
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Subject: | Decision-making | Energy sector | Energy service bundle | Mail questionnaires | Marketing implications | Preferences | Purchase intention | Regression | Residential | Retailing | Surveys | Energiewirtschaft | Leistungsbündel | Bundling strategy | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour | Privater Haushalt | Household | Präferenztheorie | Theory of preferences |
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