Preferred service suppliers to the Portuguese community in Sydney : understanding their success
Year of publication: |
2006
|
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Authors: | Pires, Guilherme D. ; Stanton, John |
Published in: |
2006 Business & Economics Society International Conference ; Vol. 1. - Worcester, Mass.. - 2006, p. 37-45
|
Subject: | Sydney | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Ethnische Gruppe | Ethnic group | Portugiesen | Portuguese (People) | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
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