Preisbündelung
Year of publication: |
1992
|
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Authors: | Simon, Hermann |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 62.1992, 11, p. 1213-1235
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Subject: | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Theorie | Theory |
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