Extent: | LXV, 330, 171 S. graph. Darst. 21 cm, 741 gr. |
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Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 11 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Eichstätt-Ingolstadt, Kath. Univ., Diss., 2005 |
Notes: | Literaturverz. S. XXXIII - LX Gb. : EUR 78.00 |
ISBN: | 3-8300-1880-0 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002678194