Extent: | 1 Online-Ressource (XIV, 740 S. 107 Abb) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-322-99739-5 ; 978-3-322-99740-1 |
Other identifiers: | 10.1007/978-3-322-99739-5 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013511514