Extent:
1 Online-Ressource (XIV, 740 S. 107 Abb)
Series:
Type of publication: Book / Working Paper
Language: German
ISBN: 978-3-322-99739-5 ; 978-3-322-99740-1
Other identifiers:
10.1007/978-3-322-99739-5 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013511514