Preismanagement im B2B-Bereich : was Pricing-Profis anders machen
Homburg, Ch. ; Jensen, O. ; Schuppar, B.
| Year of publication: |
2005
|
|---|---|
| Authors: | Homburg, Christian ; Jensen, Ove ; Schuppar, Björn |
| Publisher: |
Mannheim |
| Subject: | Unternehmen | Preispolitik | Business-to-Business-Marketing | Ratgeber |
| Extent: | 45 Bl.: graph. Darst. |
|---|---|
| Series: | Management Know-how. - Mannheim. - Vol. M97 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-89333-328-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004919890