Preismanagement im Investitionsgütermarketing : Modelle für reife Märkte
Nikolaus Poscharsky
| Year of publication: |
1998
|
|---|---|
| Authors: | Poscharsky, Nikolaus |
| Publisher: |
Wiesbaden : DUV [u.a.] |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Preismanagement | Pricing strategy | Anlagenbau | Plant construction | Schrumpfende Märkte | Declining markets | Dampfmaschine | Steam engine | Marktforschung | Market research | Schätzung | Estimation | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XX, 220 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Magdeburg, Univ., Diss., 1997 |
| Notes: | Literaturverz. S. 161 - 209 |
| ISBN: | 3-8244-6676-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000978606