Preismanagement im Rahmen des Multi-Channel-Marketings
Martin Fassnacht, Christian Stallkamp, Rebecca Winkelmann
| Year of publication: |
2007
|
|---|---|
| Authors: | Fassnacht, Martin ; Stallkamp, Christian ; Winkelmann, Rebecca |
| Published in: |
Handbuch Multi-Channel-Marketing. - Wiesbaden : Gabler, ISBN 3-8349-0360-4. - 2007, p. 473-492
|
| Subject: | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Marktsegmentierung | Market segmentation | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003435066