Preismanagement kompakt : Probleme und Methoden des modernen Pricing
Year of publication: |
1995
|
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Authors: | Simon, Hermann |
Publisher: |
Wiesbaden : Gabler |
Subject: | Preismanagement | Pricing strategy | Theorie | Theory | Preispolitik |
Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
Extent: | X, 224 S. graph. Darst. 24 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | German |
Notes: | Literaturverz. S. 211 - 218 |
ISBN: | 3-409-13232-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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