Preismanagement : Konzepte, Strategien, Instrumente
von Florian Siems
| Year of publication: |
c 2009 ; 1. Aufl.
|
|---|---|
| Authors: | Siems, Florian |
| Publisher: |
München : Vahlen |
| Subject: | Preismanagement | Pricing strategy | Theorie | Theory | Preisbildung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 466 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [421] - 459 |
| ISBN: | 978-3-8006-3559-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003702009