Preispolitik im internationalen Marketing und westeuropäische Integration
Ulrich Lutz
| Year of publication: |
1994
|
|---|---|
| Authors: | Lutz, Ulrich |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Preismanagement | Pricing strategy | Internationales Marketing | International marketing | EU-Binnenmarkt | Single European market | EU-Staaten | EU countries | Europäische Union | Binnenmarkt | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 240 S. graph. Darst. 21 cm |
|---|---|
| Series: | Entscheidungsunterstützung für ökonomische Probleme. - Frankfurt, M. : Lang, ISSN 0936-4943, ZDB-ID 1049087-5. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Karlsruhe, Univ., Diss., 1994 |
| Notes: | Literaturverz. S. 217 - 240 |
| ISBN: | 3-631-47653-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000423098