Extent: | XXII, 244 S. graph. Darst. 210 mm x 148 mm, 355 g |
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Series: | Schriftenreihe Strategisches Management. - Hamburg : Verlag Dr. Kovač, ISSN 1617-7762, ZDB-ID 2087677-4. - Vol. 120 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Darmstadt, Techn. Univ., Diss., 2011 |
ISBN: | 3-8300-5889-6 ; 978-3-8300-5889-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009230999