Preisstrukturpolitik im Lebensmitteleinzelhandel
Year of publication: |
2012
|
---|---|
Authors: | Faßnacht, Martin ; Köttschau, Eva ; Wriedt, Stefanie |
Published in: |
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb. - Wiesbaden : Springer Gabler, ISBN 3-8349-3423-2. - 2012, p. 565-583
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Preismanagement | Pricing strategy |
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