Preiswahrnehmung von Dienstleistungen : Konzeptualisierung und Integration in das Relationship Marketing
Florian Siems
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Siems, Florian |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Schweiz | Switzerland | Dienstleistung | Preis | Kundenmanagement | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 365 S graph. Darst |
|---|---|
| Series: | Basler Schriften zum Marketing. - Wiesbaden : Springer Gabler, ISSN 2627-8464, ZDB-ID 1447426-8. - Vol. 11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Basel, Univ., Diss., 2002 |
| ISBN: | 3-409-12377-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001724838