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CORPORATE CULTURE AS AN ANTECEDENT OF SUCCESSFUL EXPLORATION AND EXPLOITATION
MATZLER, KURT, (2013)
Importance-performance analysis revisited: the role of the factor structure of customer satisfaction
Matzler, Kurt, (2003)
Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences
Matzler, Kurt, (2011)