Premarket Forecasting of Really-New Products
Year of publication: |
1996
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Authors: | Urban, Glen L. ; Weinberg, Bruce D. ; Hauser, John R. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 60.1996, 1, p. 47-60
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