Premium Price-Promotion : Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung
Felix Zöllner
| Year of publication: |
2015
|
|---|---|
| Authors: | Zöllner, Felix |
| Institutions: | Peter Lang GmbH (contributor) |
| Publisher: |
Frankfurt am Main : PL Academic Research, Lang |
| Subject: | Rabatt | Rebate | Marketingmanagement | Marketing management | Markenimage | Brand image | Absatz | Sales | Luxusgüter | Luxury goods | Kfz-Industrie | Automotive industry | Deutschland | Germany | Premium-Marke | Marketingstrategie | Markenpolitik | Luxusgut | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [peterlang.com] |
| Extent: | XXXII, 381 S. graph. Darst. 21 cm |
|---|---|
| Series: | Strategisches Marketingmanagement. - Berlin : Peter Lang, ISSN 1860-062X, ZDB-ID 2212220-5. - Vol. 29 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Oestrich-Winkel, EBS Universität für Wirtschaft und Recht, Diss., 2014 |
| ISBN: | 3-631-66222-X ; 978-3-631-66222-9 ; 978-3-653-05220-6 |
| Other identifiers: | 10.3726/978-3-653-05220-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011281669