Premiumization as a profit growth strategy : a framework of strategic options
Year of publication: |
2020
|
---|---|
Authors: | Schmitz, Anna-Karina ; Faßnacht, Martin |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 37.2020, 3, p. 60-68
|
Subject: | Strategisches Management | Strategic management | Gewinn | Profit |
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