Premiums : Forgotten by theory
Year of publication: |
1971
|
---|---|
Authors: | Seipel, Carl-Magnus |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 35.1971, 2, p. 26-34
|
Subject: | Marktforschung | Verbraucher | Schweden | Stockholm |
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