Preparing effective business plans : an entrepreneurial approach
Bruce R. Barringer
| Year of publication: |
c 2009 ; Internat. ed.
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|---|---|
| Authors: | Barringer, Bruce R. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson Education International |
| Subject: | Unternehmensgründung | Business start-up | Geschäftsmodell | Business model | Durchführbarkeitsstudie | Feasibility study | USA | United States | Entrepreneurship | Geschäftsplan | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 265 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence 0711 |
| ISBN: | 0-13-231832-6 ; 978-0-13-714584-3 ; 0-13-714584-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003577823