Preparing for an era of deepfakes and AI-generated ads : a framework for understanding responses to manipulated advertising
Year of publication: |
2022
|
---|---|
Authors: | Campbell, Colin L. ; Plangger, Kirk Anton ; Sands, Sean ; Kietzmann, Jan |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 1, p. 22-38
|
Subject: | artificial intelligence (AI) | deepfakes | generative adversarial networks (GANs) | machine learning | Manipulated advertising | synthetic media | Werbung | Advertising | Manipulation | Künstliche Intelligenz | Artificial intelligence |
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