PRESS ADVERTISING - Press advertising: Equal to TV in building brands - Does press advertising have the emotional power we expect from TV? New research gives a resounding 'yes'.
Year of publication: |
2007
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Authors: | Heath, Robert ; McDonald, Stuart |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 42.2007, 4, p. 34-36
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