Prestige and environmental behaviors : does branding matter?
Melanie Yeoh; Angela Paladino
| Year of publication: |
2013
|
|---|---|
| Authors: | Yeoh, Melanie ; Paladino, Angela |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 4, p. 333-349
|
| Subject: | Öko-Produkt | Sustainable product | Markenimage | Brand image | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009729353