Preventive health care information and social media : a comparison of Baby Boomer and Generation X health care consumers
Year of publication: |
2022
|
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Authors: | Cangelosi, Joe ; Damron, Terry Stringer ; Kim, David |
Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 16.2022, 2, p. 282-296
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Subject: | Consumer behavior | Health-care marketing | Preventive health-care information | Social media marketing | Social networks | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Gesundheitsvorsorge | Preventive care | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Gesundheitswesen | Health care system |
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