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Year of publication: |
2011
|
---|---|
Authors: | Xiang, Yi ; Soberman, David A. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 1, p. 149-169
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Produktinformation | Product information | Konsumtheorie | Consumption theory | Marktstruktur | Market structure |
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