Price advertising and the deterioration of product quality
Year of publication: |
1988
|
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Authors: | Rogerson, William Paul |
Published in: |
The review of economic studies. - Oxford : Oxford Univ. Press, ISSN 0034-6527, ZDB-ID 209928-7. - Vol. 55.1988, 2, p. 215-229
|
Subject: | Werbung | Advertising | Preismanagement | Pricing strategy | Produktqualität | Product quality | Theorie | Theory |
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