Price and advertising signals of product quality
Year of publication: |
2000
|
---|---|
Authors: | Milgrom, Paul ; Roberts, John |
Published in: |
Readings in industrial organization. - Malden, Mass. [u.a.] : Blackwell, ISBN 0-631-21616-2. - 2000, p. 417-438
|
Subject: | Werbung | Advertising | Theorie | Theory | Produktqualität | Product quality | Preismanagement | Pricing strategy | Signalling |
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