Price and capacity control : an appropriate marketing tool for public service providers?
Year of publication: |
2009
|
---|---|
Authors: | Tscheulin, Dieter K. ; Lindenmeier, Jörg |
Published in: |
Public and nonprofit marketing. - Baden-Baden : Nomos-Verl.-Ges., ISBN 978-3-8329-4925-9. - 2009, p. 56-65
|
Subject: | Öffentliche Dienstleistung | Public services | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Kapazitätsplanung | Capacity planning |
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