Price and quality decisions in a vertically-differentiated supply chain with an "Online-to-Store" channel
Year of publication: |
2021
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Authors: | Hou, Rui ; Zhao, You ; Zhu, Mengqiang ; Lin, Xiaogang |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-21
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Subject: | Game theory | Online-to-store | Pricing | Quality | Vertically-differentiated supply chain | Lieferkette | Supply chain | Spieltheorie | Produktqualität | Product quality | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Preis | Price | Lieferantenmanagement | Supplier relationship management | Qualitätsmanagement | Quality management |
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