Price as a variable in online consumer trade-offs
| Year of publication: |
2005
|
|---|---|
| Authors: | Karlsson, Ted ; Kuttainen, Christer ; Pitt, Leyland ; Spyropoulou, Stavroula |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 23.2005, 4, p. 350-358
|