Price asymmetry revisited from a marketing perspective
Year of publication: |
September 2015
|
---|---|
Authors: | Lim, Yoonsung ; Kim, Jeong-yoo ; Berg, Nathan |
Published in: |
Economic modelling. - Amsterdam [u.a.] : Elsevier, ISSN 0264-9993, ZDB-ID 86824-3. - Vol. 49.2015, p. 314-319
|
Subject: | Asymmetric price adjustment | Marketing | Promotion | Inventory cost | Theorie | Theory | Preisrigidität | Price stickiness | Preismanagement | Pricing strategy |
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