Price competition and advertising signals : signaling by competing senders
Year of publication: |
2001
|
---|---|
Authors: | Hertzendorf, Mark N. ; Overgaard, Per Baltzer |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 10.2001, 4, p. 621-662
|
Subject: | Preiswettbewerb | Price competition | Duopol | Duopoly | Werbung | Advertising | Signalling | Produktqualität | Product quality | Theorie | Theory |
Extent: | graph. Darst |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | In: Journal of economics & management strategy |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Price competition and advertising signals : signaling by competing senders
Hertzendorf, Mark N., (1999)
-
Entry of platforms into complementary hardware access product markets
Sharma, Siddhartha, (2021)
-
A model of vertical differentiation, brand loyality, and persuasive advertising
Tremblay, Victor J., (2001)
- More ...
-
Price competition and advertising signals : signaling by competing senders
Hertzendorf, Mark N., (1999)
-
Will the high-quality producer please stand up? : A model of duopoly signaling
Hertzendorf, Mark N., (1998)
-
Prices as signals of quality in duopoly
Hertzendorf, Mark N., (2001)
- More ...