Price competition and innovation in markets with brand loyalty
Year of publication: |
2013
|
---|---|
Authors: | Schmidt, Robert |
Published in: |
Journal of Economics. - Springer. - Vol. 109.2013, 2, p. 147-173
|
Publisher: |
Springer |
Subject: | Switching cost | Market share | Customer base | Consumer lock-in | Mixed-strategy equilibrium |
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