Price competition in markets with customer testing : the captive customer effect
Year of publication: |
2008
|
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Authors: | Hoppe-Wewetzer, Heidrun ; Lehmann-Grube, Ulrich |
Published in: |
Economic theory : official journal of the Society for the Advancement of Economic Theory. - Berlin : Springer, ISSN 0938-2259, ZDB-ID 1059110-2. - Vol. 35.2008, 3, p. 497-521
|
Subject: | Preiswettbewerb | Price competition | Produktdifferenzierung | Product differentiation | Marktforschung | Market research | Hotelling-Modell | Hotelling model |
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