Price discounts or coupon promotions: does it matter?
| Year of publication: |
2004
|
|---|---|
| Authors: | Kumar, V. ; Madan, Vibhas ; Srinivasan, Srini S. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 57.2004, 9, p. 933-941
|