Price discrimination through online couponing : impact on likelihood of purchase and profitability
Year of publication: |
2006
|
---|---|
Authors: | Shor, Mikhael ; Oliver, Richard L. |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 27.2006, 3, p. 423-440
|
Subject: | Preisdifferenzierung | Price discrimination | Zahlungsbereitschaftsanalyse | Willingness to pay | Electronic Commerce | E-commerce |
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