Price image versus price reality : objective and subjective determinants of consumer price perception
Mai Anttila
| Year of publication: |
1979
|
|---|---|
| Authors: | Anttila, Mai |
| Publisher: |
Helsinki : School of Economics |
| Extent: | 56 S. |
|---|---|
| Series: | Helsingin Kauppakorkeakoulun julkaisuja / D. - Helsinki, ISSN 0356-8164. - Vol. 42 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 951-699-300-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004772731