Price increases and their financial consequences in international business-to-business selling
Year of publication: |
2024
|
---|---|
Authors: | Friess, Maximilian ; Kassemeier, Roland |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 32.2024, 1, p. 92-111
|
Subject: | price increases | business-to-business sales | culture | difference-in-differences | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | Verkauf | Selling |
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