Price lower and then higher or price higher and then lower?
Year of publication: |
2012
|
---|---|
Authors: | Sitzia, Stefania ; Zizzo, Daniel John |
Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 33.2012, 6, p. 1084-1099
|
Publisher: |
Elsevier |
Subject: | Consumer market | Dynamic price strategies | Shaping effects | Anchoring | Within-context rules | 2340 | 2343 | 2360 |
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