Price management : strategy, analysis, decision, implementation
Hermann Simon, Martin Fassnacht
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Simon, Hermann ; Faßnacht, Martin |
| Publisher: |
Cham : Springer |
| Subject: | Preismanagement | Pricing strategy | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | xviii, 558 Seiten Diagramme 23.5 cm x 15.5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-319-99455-7 ; 978-3-319-99455-0 ; 978-3-319-99456-7 |
| Other identifiers: | 10.1007/978-3-319-99456-7 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919159