Price optimization with reference price effects : a generalized Benders' decomposition method and a myopic heuristic approach
Year of publication: |
2020
|
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Authors: | Shams-Shoaaee, Seyed Shervin ; Hassini, Elkafi |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 280.2020, 2 (16.1.), p. 555-567
|
Subject: | Generalized Benders' decomposition | Mixed-integer nonlinear programming | Pricing | Reference pricing | Theorie | Theory | Mathematische Optimierung | Mathematical programming | Dekompositionsverfahren | Decomposition method | Preismanagement | Pricing strategy | Preis | Price |
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