Price premia to name brands : an empirical analysis
Year of publication: |
2009
|
---|---|
Authors: | Wiggins, Steven Neil ; Raboy, David G. |
Published in: |
Readings in applied microeconomics : the power of the market. - London [u.a.] : Routledge, ISBN 0-415-77739-9. - 2009, p. 289-298
|
Subject: | Markenartikel | Brand | Produktqualität | Product quality | Banane | Banana |
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