Price presentation and consumers' choice
Year of publication: |
2012
|
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Authors: | Huber, Carin ; Gatzert, Nadine ; Schmeiser, Hato |
Published in: |
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.. - Berlin : Duncker & Humblot, ISSN 0044-2585, ZDB-ID 200636-4. - Vol. 101.2012, 1, p. 63-73
|
Subject: | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Kundenzufriedenheit | Customer satisfaction | Lebensversicherung | Life insurance |
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