Price promotions and "freemium" app monetization
Julian Runge, Jonathan Levav, Harikesh S. Nair
| Year of publication: |
2022
|
|---|---|
| Authors: | Runge, Julian ; Levav, Jonathan ; Nair, Harikesh |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 20.2022, 2, p. 101-139
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| Subject: | App monetization | Field experiments | Free-to-play games | Freemium | Price promotions | Pricing | Sales | Video games | Computerspiel | Video game | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Spieltheorie | Game theory | Mobile Anwendung | Mobile application |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-022-09248-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455903