Price promotions cause impatience
Year of publication: |
2020
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Authors: | Shaddy, Franklin ; Lee, Leonard |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 1, p. 118-133
|
Subject: | impatience | price promotions | pricing | reward seeking | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy |
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