Price, quality, and consumers' behaviour
Year of publication: |
1994
|
---|---|
Authors: | Hanf, Claus-Hennig |
Other Persons: | Wersebe, Bernhard von (contributor) |
Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 17.1994, 3, p. 335-348
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Preis | Price | Rationalität | Rationality | Theorie | Theory |
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