Price-quality relationship in pricing strategies for private labels
Rainer Olbrich and Hans Christian Jansen
| Year of publication: |
2014
|
|---|---|
| Authors: | Olbrich, Rainer ; Jansen, Hans Christian |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 6, p. 429-438
|
| Subject: | National brand | Private label | Price tiers | Price-quality relationship | Quality indicator | Retail brand | Sote attractiveness | Preismanagement | Pricing strategy | Produktqualität | Product quality | Markenartikel | Brand | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenführung | Brand management | Preis | Price | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429349