Price-related consumer discussions in China and the United States : a cross-cultural study investigating price perceptions and word-of-mouth transmission
Year of publication: |
2022
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Authors: | Schneider, Sebastian |
Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 21.2022, 3, p. 274-290
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Subject: | Cross-cultural comparison | Price perception | Pricing | Transmission | Word-of-mouth | USA | United States | China | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Virales Marketing | Viral marketing | Wahrnehmung | Perception | Kulturelle Identität | Cultural identity | Preismanagement | Pricing strategy | Preis | Price |
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