Price Sensitivity and Television Advertising Exposures: Some Empirical Findings
Year of publication: |
1992
|
---|---|
Authors: | Kanetkar, Vinay ; Weinberg, Charles B. ; Weiss, Doyle L. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 11.1992, 4, p. 359-371
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | brand choice | econometric models | pricing research |
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